Farmers play a crucial role in the global fresh produce market. Their success depends heavily on efficient supply chains that connect them to wholesalers and retailers. I have observed that classic basket models can significantly empower farmers by improving how their products reach the market. These models help streamline operations, reduce waste, and ensure fair pricing. In this post, I will explore how classic basket models impact farmers supply chains and offer practical

Week 4 felt like the familiar pre-Lunar New Year setup: more fruit on the ground, but demand was still doing that slow shuffle in the corner, pretending it was “just browsing”.

The Singapore wholesale fruit market remains firmly in a defensive phase. WK03 offered little evidence of a demand-led recovery.

Importing fresh food is a complex but rewarding business. It requires careful planning, reliable partnerships, and a clear understanding of logistics and regulations. As someone deeply involved in this industry, I have learned that success depends on attention to detail and a commitment to quality. This guide shares practical tips to help you navigate the challenges of importing fresh produce efficiently and safely. Understanding the Importance of Quality Control When Importi

The start of 2026 brings a clear signal to the North American produce industry: the massive apple surpluses of the recent past are beginning to normalise. According to the latest data from the U.S. Apple Association, total apple storage as of January 1, 2026, sits at 147 million bushels. While this figure remains healthy relative to long-term averages, it represents a notable 3 percent decline compared to the 152 million bushels held in January 2025. For retailers, wholesaler

Date: January 12, 2026 Region: Singapore Wholesale Market If there is one theme defining the second week of 2026, it is divergence . While the broader market sentiment remains conservative, with buyers hesitant to restock aggressively, we are seeing two distinct stories play out simultaneously. On one side, supply tightness is driving premiums on specific SKUs like rockmelons and blueberries. On the other, we are seeing aggressive price compression in staples like apples and

As climate change disrupts traditional seasonal rhythms, the Eğirdir Fruit Research Institute is responding not with new barriers or heaters, but with biology.

Week 1, 2026 | Market Sentiment: Selective & Value-Driven Welcome to the first market update of 2026. The overall market sentiment remains soft this week, with buyers acting highly selective despite promotional pricing efforts. While volume turnover is slow across many lines, we are seeing clear opportunities in "value" pockets and specific seasonal arrivals that are bucking the trend. Here is your 3YY executive summary on what’s moving, what’s new, and where the smart money

Apple pre-sorting is rapidly becoming a strategic advantage in the global apple trade. As weather volatility increases and quality gaps widen, early post-harvest sorting allows producers to reduce storage risk, improve pack-out predictability, and allocate fruit to the right commercial channels from day one.