Singapore Wholesale Fruit Market Update – Week 20, 2026
- 3YY

- 19 hours ago
- 4 min read
The Singapore wholesale fruit market remained soft in Week 20. Supply was broader, more SKUs appeared in the market, and several categories saw improved availability — but this did not translate into stronger buying momentum.
Consumers remained price-sensitive, and even lower prices did not move volume aggressively. The market tone is therefore still defensive: buyers are watching prices closely, sellers are managing stock carefully, and oversupplied categories continue to face downward pressure.
Better Supply, But Demand Still Weak
The clearest market theme this week is that supply has improved faster than demand.
Lemons, which were previously trading at very high levels, started to ease as more supply entered the market. South African green apples and Granny Smith also softened due to more availability. Blueberries continued to face oversupply pressure, while Hami melon weakened further as stock remained heavy.
At the same time, the market saw more product variety. New activity appeared across Zespri kiwi, China lychee, USA and China peaches, Egypt punnet grapes, NZ Envy and Dazzle apples, China Fuji, Autumn Moon and Namshui pears, Australia Piqaboo pear, Korea Snowberry, and USA Tulare cherries.
This shows a market that is better supplied, but still not strongly demand-led.

Berries: Blueberry Pressure Continues
Blueberries remained under oversupply pressure. More blueberry lines appeared this week, including regular and jumbo, together with a new 180g tube format. While some quoted prices appeared higher on paper, ground sentiment suggests that movement is still slow and sellers may face pressure when inventory needs to be cleared.
Strawberries were more stable, with USA 250g x 12 lines around S$46–47, close to last week’s level. Korea White Strawberry Snowberry appeared as a niche line, but this is more of a premium specialty item than a broad market mover.
Melons: Hami Continues to Weaken
Hami melon remained one of the clearer weak spots. The comparable China 8.5kg+ 4pc/5pc Hami line dropped from S$15 in Week 19 to S$13 in Week 20, reflecting continued oversupply pressure.
Even with larger-format Hami quoted in the market, the overall tone remains soft. This is a category where supply is still ahead of actual consumer pull.
Pome: More Choice, Softer Granny Smith
The pome category expanded materially this week.
South African green apple and Granny Smith lines softened, with Week 20 levels moving lower than Week 19. This matches ground feedback that more supply is putting pressure on Granny Smith pricing.
At the same time, premium and mid-tier options broadened. NZ Envy reached premium levels, NZ Dazzle appeared across a wide price range, China Fuji entered the market, and China pear lines such as Autumn Moon and Namshui added more options for buyers.
The category is now more clearly split: premium NZ apples remain strong, while value and mid-tier apple and pear lines are increasingly available.
Citrus: Lemon and Orange Softer
Lemon was the clearest citrus adjustment this week. The comparable lemon line fell from S$36 in Week 19 to S$33 in Week 20, down about 8.3%. This confirms that increasing supply is compressing the earlier high pricing.
Orange also softened. Egypt Valencia moved slightly lower, while the USA navel also eased. Citrus is therefore softer overall, but this is not because demand is strong. It is mainly because availability is improving while buyers remain price-sensitive.
Grapes: Still Spec-Driven, But Softer Underneath
Grapes remained highly brand- and specification-driven.
Premium Autumn Crisps continued to hold better, but other grape lines showed softness. Adora black grape fell sharply from S$60 in Week 19 to a Week 20 range of S$46–58. New Egypt punnet grapes also entered the market at lower price points, giving buyers more choice and possibly limiting upside for non-premium grape lines.
This suggests that premium fruit can still command value, but the wider grape category is facing more price pressure.
Stonefruit and Cherries: More Activity, But No Strong Pull
Cherry supply became more active, especially from the USA, but comparable lines were softer week-on-week. Tulare red cherry also appeared as a new early-season quote.
Peach activity increased sharply, with USA white and Snow Belle peaches quoted alongside China red and yellow peach punnets. However, the broader stonefruit tone remains stable-to-soft rather than strongly bullish.
Other Fruits: Dragonfruit and Avocado Ease Slightly
Vietnam white dragonfruit softened from S$13 to S$12, while Ecuador Pitahaya stayed relatively stable. Australia Hass avocado premium 28pc was also slightly softer compared with Week 19.
China lychee entered the market, with Fei Zi Xiao lychee quoted this week, adding more seasonal variety to the wholesale mix.
Market Takeaway
Week 20 was not a shortage market. It was a better-supplied but weak-moving market.
More products are available, but buying remains cautious. Categories under oversupply pressure — especially blueberries, Hami melon, Granny Smith, and selected grape lines — may continue to face price pressure unless demand improves.
For buyers, this is a market to stay selective. Premium SKUs can still hold value when quality and branding are strong, but weaker-moving categories need careful stock control and flexible pricing.

Comments