Farmers play a crucial role in the global fresh produce market. Their success depends heavily on efficient supply chains that connect them to wholesalers and retailers. I have observed that classic basket models can significantly empower farmers by improving how their products reach the market. These models help streamline operations, reduce waste, and ensure fair pricing. In this post, I will explore how classic basket models impact farmers supply chains and offer practical

Week 4 felt like the familiar pre-Lunar New Year setup: more fruit on the ground, but demand was still doing that slow shuffle in the corner, pretending it was “just browsing”.

The Singapore wholesale fruit market remains firmly in a defensive phase. WK03 offered little evidence of a demand-led recovery.